Charlie Sheen launches his own cookery show
Taking his media blitz one step further, the father-of-five has hosted a spoof cookery show for the FunnyOrDie.com website.
Playing up to his new 'winning' catchphrase, the troubled actor wears a tiger-patterned chef's hat as he presents 'Charlie Sheen's Winning Recipes'.
Despite his erratic behaviour in recent weeks, the 45-year-old was praised for being 'very professional' during the filming at his Beverly Hills home.
Mike Farah, President of Production for FunnyOrDie.com, said the company had approached the actor on Sunday with ideas for a collaboration and he had been very forthcoming.
Farah told TMZ.com that Sheen was full of ideas and even suggested the tiger-patterned hat - playing up to his recent claim to drinking 'tiger blood'.
As Sheen was filming at home, a porn star was outside with a 'special delivery' from adult entertainment company Brazzers.
Actress Britney Amber turned up with a large box addressed to Sheen while wearing a T-shirt reading 'Charlie's Goddess'.
After Sheen claimed he had tiger blood running through his veins, he's also been spotted drinking a bottle of red liquid with the words 'tiger blood' written across it.
But it turns out the source of 'Sheen's power' is actually Xango mangosteen juice.
A source close to Sheen he actually refers to it as 'mango juice' privately, despite hamming it up and claiming its tiger blood for the media.
Sheen's impassioned outbursts about his strength and mental prowess have inspired the red drink, which is described on Harcos Laboratories's website as: 'Made from 100 per cent passion specifically to make your brain fire in a way that's not from this particular terrestrial realm.'
The website continues: "Tiger Blood allows you to use household items, you're welcome to take more drugs than anyone can survive.
'Be different, have a different brain, and a different heart. When you feel Tiger Blood in your veins, you'll realise dying's for fools and that can't is the cancer of happen.
'Period. The end.'
While the world is still reeling from the stream of garbled 'Sheenisms', Harcos is selling pouches of the drink for $4 each through the website.
The firm behind Sheen's on-screen shirts in the sitcom aren't so positive about the future after he complained about the 'silly shirts'.
Clothing company Da Vinci's pannelled shirts were inspired by one worn by his character Charlie Harper and endorsed by the actor.
But they're concerned about their business after he declared he was happy he didn't have to 'put on those silly shirts for as long as this warlock exists in the terrestrial dimension'.
Chief designer Christopher Wicks told TMZ.com: 'Charlie's frustration is based on his current position in life, rather than the actual shirts. I wish him good health and happiness in his new found terrestrial dimension.'
He only joined Twitter last week and has so far accrued 2.45million followers and is hoping to employ someone to spread his own brand of 'winning'.
Yesterday, Sheen appeared on a California radio station while running on a treadmill from his LA home.
The actor talked about his possible replacements to play his Two And A Half Men character Charlie Harper - and wished them good luck.
He also offered a 'half apology' to his former co-star Jon Cryer for calling him a 'turncoat and a troll' but later told the hosts of K-EARTH 101 that Cryer was awful at fluffing his lines.
During his breathless interview, Sheen also challenged Celebrity Rehab's Dr. Drew Pinsky to a boxing match.
Speaking about the experts who have branded him unstable, he said: 'I have to scoff at their silliness ... they never met the man.'
Sheen said he had been talking to Rob Lowe, who has been touted as his possible replacement.
'He's a buddy of mine, he's a beautiful man, he's a brilliant actor and I hope he does it and kicks its a** - because I still get paid.'
But asked if he had any advice for his possible replacement he joked: 'I recommend making it their own. Don't look at the 177 brilliant episodes I did, ignore the 400 re-runs every week that you can't avoid, cancel your Sheen ap.'
Asked about his former co-star Cryer, who he hit out at yesterday, Charlie said: 'I will apologise to Jon right now. I was kind of in a mood and I threw it out there to someone.'
When one of the presenters Lisa Stanley asked him he was formally apologising to Cryer, he back tracked, saying: 'A little bit, it's a half apology, it's an apol.'
He said that he was upset because Cryer hadn't been in touch following his sacking to say he 'had his back' which promoted him to make the comments to a U.S. celebrity website.
Later, when asked by host Gary Bryan about a reel of footage which Warner Bros. is said to have put together showing Sheen in a bad light, the actor appeared shocked at first.
The host explained that the reel supposedly showed Sheen forgetting his lines and being unable to perform his duties which Warner Bros. could use to justify sacking Sheen if the matter is the subject of a civil lawsuit.
But Sheen put on a strong front, blasting: ' I say poppycock. Is that the best they've got. Wow. Burial, losing, sizzle, bye.'
He claimed that Cryer was the one who always fluffed his lines: 'Jon's the bubble popper, but it's OK because it makes it fun for the [studio] audience.'
Sheen rounded off by saying that his TV days are 'probably behind' him, but said he was looking forward to going and making some movies.
Source: Dailymail